Barcelona’s New Mayor Wants to Send Tourists Packing

Bloomberg Businessweek has published my profile of Ada Colau, Barcelona’s activist-turned-mayor.

In 2007, Ada Colau put on a black leotard, a yellow cape, and a Zorro mask and gate-crashed a campaign rally in Barcelona. For two and a half minutes, Colau commandeered cameras, holding up a cardboard sign—“Housing Out of the Market, Like Education and Health”—while she delivered a speech on irresponsible development. “We don’t want to hear that the solution is to build more,” Colau told the crowd gathered in the small city square. “We have devastated our territory more than enough. There are a lot of houses. What we need is that these houses fulfill their social role.” When she was done, she dashed between a pair of parked cars and sprinted down the street.

She didn’t know it then, but her appearance as a superhero was one of the first steps on a path to city hall. In June she was elected mayor of Barcelona, with the support of a coalition of leftist political parties. She campaigned on fighting inequality.

Read the rest.

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