New Pope Shows Eye for Symbolism

My piece on Pope Francis’s media savvy has just been published by Time.

As a Cardinal, Jorge Mario Bergoglio didn’t always have the smoothest relations with the press. Said to be shy, he gave few interviews, preferring to address his congregation directly. Journalists in his native Argentina accused him of silent complicity during the country’s so-called Dirty War — charges he denounces as “slander.” In an interview with La Stampa’s Vatican Insider shortly before his election to the papacy, Bergoglio bemoaned the media’s focus on negativity and scandal. “Journalists sometimes risk becoming ill from coprophilia,” he said then. Yet when he addressed a group of several thousand journalists and their families on Saturday as Pope Francis, he opened with the words, “My dear friends.”

Seated on a chair on stage in an audience hall next to St Peter’s Basilica, the Pope was greeted by the assembled journalists with applause and a few cries of “Viva.” Whether performing mass or giving an address, Francis’ speaking style is more like that of an actor than a preacher: his tone is intimate, with touches of humor and folksiness, but he never loses command of his audience. In his delivery, if there’s a politician he resembles, it’s Ronald Reagan. During one passage in his address thanking the media for their “service” covering the conclave, Francis broke from the text, looked up and said with a smile: “You’ve worked, eh? You’ve really worked.”

Read the rest.

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