Taxibeat’s Nikos Drandakis on Launching a Startup Amid the Greek Crisis

Bloomberg Businessweek has just published my interview with Taxibeat’s Nikos Drandakis.

What exactly does Taxibeat do?
Taxibeat is a mobile application that helps a consumer easily locate nearby taxis and choose the best available taxi based on the feedback that previous passengers have given. We introduce a reputation mechanism in the taxi industry, which is something that didn’t exist.

How did the drivers react to being rated?
When we launched, the crisis had already started in Athens. And most of the taxi drivers here had lost about 50 or 60 percent of their jobs. So they adopted us, because they hoped for new customers.

Taxibeat is cited as a rare Greek success story. Are you an outlier?
I tend to think of ourselves as starters of something new—not only us, but a small community of people in an ecosystem that is forming right now.

Read the rest.

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